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All-New XJ Showcased on Film as a New Cultural Icon of Success

MAHWAH, N.J., December 2, 2009 – Jaguar today announced that the all-new 2011 XJ luxury sedan will be featured in multi-platinum artist JAY-Z's next video, "On to the Next One," from his latest chart topping platinum-plus The Blueprint 3 album. Jaguar previewed a 60-second trailer chronicling the XJ's role in the video at their Los Angeles Jaguar XJ launch party at Milk Studios Los Angeles. JAY-Z fans and auto enthusiasts will be able to log onto and to see the video in its entirety in January.

"JAY-Z is an icon who has blazed an unprecedented path through music, fashion, business and sports; making his video "On To The Next One" the absolutely right vehicle for the all-new 2011 Jaguar XJ to make its global entertainment industry debut," said Mike O' Driscoll, Managing Director of Jaguar Cars. "Just as the concept of the video speaks to success and the birth of new ideas, all-new XJ is a breakthrough luxury automobile that we designed to elevate the luxury car experience and create a new automotive icon for style and indulgence."

On to the Next One," with artist/producer Swizz Beatz, is the fourth single (following the # 1 Billboard HOT 100 single “Empire State of Mind,” with Alicia Keys) to be released from JAY-Z's newest album, "Blueprint 3". Debuting at #1, The Blueprint 3 sold over 475,000 copies in its first week and remained in the #1 position for 2 weeks. The album became JAY-Z's 11th # 1 on the Billboard albums chart, propelling him past Elvis as the solo act with the most # 1 albums in Billboard’s history.

The all-new 2011 Jaguar XJ was revealed to critical acclaim this past July, and features a new frame that is pressure cast from aluminum and magnesium to give the XJL a strong, light architecture that improves fuel efficiency, structural rigidity and performance. A panoramic glass roof enables the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside. The vehicle's LED light clusters wrap stylishly over the rear wings, and feature three dramatic red vertical stripes while the elongated teardrop shape of the side windows establishes the car’s silhouette. The sleek design and refined luxury is continued inside the all-new XJ by mixing newly advanced technologies and contemporary design to create an environment more akin to a state-of-the-art living space than a car cabin. Chrome and piano black detailing provide an eye-catching contrast to the beautifully crafted leather and veneer surfaces. At the center of the instrument panel is an analog clock with individual chrome chaplets, a spun metal face and iridescent blue background; a look inspired by luxury watches.

The all new Jaguar XJ will go on sale in North America in April 2010.

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From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.